July 24, 2018 – Jersey City, NJ

There is a National everything day according to one calendar or another, so is it any wonder that the USA would celebrate National Tequila Day on Tuesday July 24, 2018. Over the past decade Tequila has gained in popularity throughout the world. Tequila, once a specialty liquor served only at select locations is now served everywhere. It is used as in mixed drinks as well as being served neat, the way Mexican people traditionally have enjoyed it. On National Tequila Day, before you take a shot to honor this National Drink of Mexico, take a minute to think about if you are drinking real tequila.

In May of 2018, a record haul of 199,000 liters of fake tequila was confiscated in Guadalajara, Mexico. This seizure beat the 11,340 liters of fake tequila that was seized in December 2017 and a similar amount seized in Germany in 2016.

Tequila is an indigenous drink produced and certified in Mexico by Consejo Regulador del Tequila (CRT) known in English as the Tequila Regulatory Council. The CRT was established in Guadalajara, Jalisco, Mexico in 1994 as the ONLY organization to certify Tequila conformity to the Mexican Official Standard of Tequila (NOM-006- SCFI-1994). In 1995 it was accredited as the official verification entity for Tequila.

National Tequila Day
Mountain landscape with Agave plants growing in Mexico

Tequila enjoys protected status as a designated Appellation of Origin product. Products that carry Appellation of Origin status are recognized around the world through international agreements. Tequila is protected because it can only be made from agave azul (agave tequilana weber blue variety), commonly referred to as Blue Agave. Blue Agave only proper in a region of Mexico that provide the temperamental plant with the ideal climate and soil conditions. This region includes the entire State of Jalisco, and certain municipalities contained in the States of Nayarit, Tamaulipas, Michoacan and Guanajuato.

The question we have at #SafeProof on National #Tequila Day, are you drinking fake tequila? Click to Tweet

Tequila must meet distillation requirements as well as only being made from Blue Agave. With a limited number of growing acres, and a long maturity time, the average maturity for a Blue Agave plant is 7-8 years, one begins to wonder how much Tequila can be produced. Each fully mature plant can produce between 2-5 liters of Tequila.

Trying to piece together the amount of plants that can be grown within the specific region, with only 1/7 available for harvest each year, it becomes a mathematical puzzle as to how Tequila consumption is growing exponentially around the world. In 2017 the accepted number by International agencies of Tequila exported from Mexico is 213.3 million liters worldwide. The 2017 Tequila consumption numbers show that 126 million liters were consumed in the USA alone, leaving less than 100 million liters for the rest of the world.

With meticulous farming techniques, planned alignment on flat ground and precision planting a farmer can expect to grow 3600 Plants per acre. Taking these 3600 plants and turning them into the maximum number of liters of tequila would yield 18,000 liters. The production capacity of the region of Blue Agave and the amount of Tequila being exported, remember this does not include domestic consumption throughout Mexico, doesn’t seem to add up.

The question we have at SafeProof.org is, on National Tequila Day, are you drinking fake tequila?

SafeProof.org is a consumer advocacy group, funded through donations from concerned individuals, industry groups and alcohol brands. The goal of SafeProof.org is to raise awareness about the prevalence of counterfeit alcohol throughout the world. Our Alcohol Articles highlight alcohol related stories using worldwide news outlets and official government sources. Report any illicit alcohol activity to us using our secure form or by calling (833) SAFE-TIP To get the latest Alcohol Alerts and violation updates in your area Sign-up for SafeProof.org emails and follow us on Twitter @SafeProofAlert

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